Lesson Two: Sales
Lesson 2: Sales Welcome back, When I visited the websites of the "gurus" as I first began my own adventure online, I found a wide variety of layouts and designs. Graphically, they were very different, their choice of writing style varied, as did their offers themselves. One thing they had in common, however, were sales letters that convince people to "click." These website sales letters have a purpose. That purpose is to... 1. Convince visitors to "Click" on the order button and make an immediate purchase, or 2. Convince visitors to "Click" on the submit button to join an ezine mailing list or receive a free report or ebook, so they can follow-up and make the sale in the future. Something conspicuously absent from these websites is ANYTHING that would distract the reader away from the purpose. You don't find links that lead the reader off of their sites. In fact, you don't find a lot of links period....